My intro to Cedric and Freedom Mallows

Freedom Mallows is an entertaining brand that will definitely go down well with the kids, in large part thanks to the very cuddly mascot plastered all over its packaging. I was first introduced to them at this year’s Allergy and Free From Show in London. I have to confess to not being the greatest of marshmallow fans, but even I thought they were delicious.

These sweet, naturally flavoured marshmallows are also free from gluten, dairy, fat and soya. Freedom Confectionary was also the second company to produce gelatin-free marshmallows commercially worldwide, which means they are fine for vegans and vegetarians to munch down on too. This company is really flying the flag for healthy snacking and does not add any additives whatsoever. Another plus for kids and parents. 

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We spoke with the team about the great lengths they go to to ensure each product is carefully prepared for the free-from market with no risk of cross-contamination. And unlike so many free-from snacks for kids, they had that fun packaging, so children don’t feel different or like they’re being short changed.

Unfortunately, I do have one rather major bone to pick with the staff member at the stand. He enquired as to what my allergies were and I listed the seven of the fourteen top allergens I have. He bounced off excitedly and came back and offered me a taster of one of their new chocolate bites. This was a taste sensation and I quickly offered him all the money in my wallet. 

However, that’s where things took a sour turn… I got that all too familiar tingle at the back of my throat telling me I’d just eaten something I should not have done. So I later checked the ingredients only to find they contained soya lecithin. Now, whenever I have a reaction, I don’t go kicking off, rather make my polite goodbyes and leave for the nearest toilet. I appreciate that mistakes can be easily made, and I should have checked the packet myself first, regardless. But we were at a free-from show and I thought the gentleman in question had listened and understood my allergies. A lesson learned – make sure you read the label before you stuff your face. You can never be too careful.